I get asked that question all the time. I found a great article that addresses this very issue at the Blog on Hubspot. Here is a link: How to Measure Your Social Media Lead Generation Efforts
This article talks about Lead Generation being below Brand Awareness in the Marketing Funnel. The funnel takes you through Engagement, Opportunity, then Conversion.
Read the article then tell me what you think – will you start to measure your Social Media so you can get an idea of its effectiveness?
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