Small Businesses Move Online
More and more business owners are moving away from the expensive local directories like all the various yellow pages, simply because of cost vs effectiveness. When was the last time you used the physical phone book to search out information? I personally recycle mine as soon as I get them.
More and more people are looking for information Online ~ researching products, services, and companies ~ then choosing to buy local. With statistics like:
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
- New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.
Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
- 60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
(MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
Do you want your business to gain from Local Search?
Ways to capitalize on the Local Search Trend for your business
There are basically 2 ways to get your company listed locally ~ pay to have a company do it for you or do it yourself. For the DIY business owners out there ~ here are a few ideas and strategies that can help you get your business listed locally and start to gain more local clients and sales.
1) Do a search for your main keyword followed by your city and state. Make sure your business is listed in any online directories that come up in the search.
2) Get a Google Local account, Local Bing account, and Local Yahoo account. Make sure your site is listed in local versions of all search engines.
3) Participate in local directories that offer consumer ratings or reviews. Ask good clients to give a positive review at the different Online review sites. A few examples are:
- Google Local
Online review sites are becoming very popular and users are checking up on businesses before deciding who to buy from. This is a must for a local business that is wanting to pull in more Online business.
4) Local events ~ if your business hosts local events then get them listed online at sites for local events in your area.
These are a starting point for getting your business recognized online locally. As all search engine efforts – this is an ongoing process that needs ongoing attention. Some effort each month will build to quite a large Online presence over time.
For more strategies for marketing your business online visit: Internet Marketing Strategies for Small Businesses
Spread Your Logo/Brand Across the Internet – For Free!
There is a very easy way to get your logo/brand recognized in your niche, and the method takes about 5 min and zero dollars. Want to know what it is?
Gravatars! – Globally recognized avatars. Simply go to the Gravatar.com website and register your email and upload a photo. Most blogs in use today will recognize the Gravatar when commenting. This is how your image/logo/brand can show every time you make a comment on other peoples blogs. It is important to use the same image that you have used on your website, blog, and social media sites. People will start to connect you with your brand as it gets spread across all the sites that you are actively involved in commenting and adding value.
Very simple – will you actually go and get yours set up?
Show me your Gravatar in the comments for this post.
For more Internet Marketing Strategies…
How Can Effective Internet Marketing Skills Benefit Your Business?
What stops most small business owners from marketing their business is knowledge, a plan and a vision of the newest Internet Marketing techniques.
Internet Marketing, as I teach it, is where you as an owner discover there is a need to include new principles of marketing to supplement your current plan. These skills will draw people to you and your business on a daily basis, rather than having to spend a lot of money on marketing and advertising expenses.
Evaluate Your Internet Marketing Strategy
Review your current marketing plans and ask yourself the following questions:
- Do you have a business Website?
- Do you have a business Blog?
- Is there an Email Address on your Contact Pages?
- Do you have an online Contact List System?
- Do you offer an E-Commerce Shopping Cart?
- Is your website registered on Google and other search engines?
- How much do you spend a month on Advertising?
If you don’t have an Internet Marketing Strategy and don’t know how to get one, here are some strategies to use and methods you could use for your marketing. There is no need to do all of them.
Online Marketing Strategies:
- Social networking sites – setting up your Facebook, Twitter, and Ning profiles
- Pay per click advertising, Google Adwords
- SEO (search engine optimization), anchor text, keywords, and linking strategies
- Monthly and/or weekly newsletters
- Article marketing and writing content on Squidoo, Hub Pages, and EzineArticles
- Hire freelance writers to create content for you
- Set up your own SEO optimized WordPress Blog
- Email marketing and autoresponders
- Create Landing pages
- Social Bookmarking such as Twitter, StumbleUpon, Digg, Technorati, etc.
- Create, market, and share Videos and Podcasts
- Are you open to learning skills that would help bring prospects to you and your business?
Are you ready to make money Internet Marketing?
Marketing Traditional Businesses website is here to help you get your questions answered as you develop your business with Internet Marketing strategies. You can go as far as you desire and gain customers and profits as you learn with step-by-step video training.