Is Facebook Smart Advertising?
Facebook can be very useful for reaching your ideal client, if it is used correctly. So many people are confused about what to post on Facebook, as well as how to engage their audience (if they have one).
As Coaches one of the most important ways to leverage Facebook is to increase the awareness of your brand (YOU). If your ideal client has never heard of you, has never met you, and does not know your fans, how are they going to find you and know they need your services?
Social Media can help solve this problem.
Features on Timeline that will help you with Brand Awareness Continue reading →
Timeline has arrived!
With the conversion to Timeline for our FanPages custom tabs are becoming more and more important. This is one way to really make your FanPage stand out from the crowd. What can Custom Tabs do for you?
- Give you a way to actually SELL from Facebook
- Give you a way to build a list directly from Facebook
- Promote a Program, Event, or any business item from Facebook
- You are limited by your imagination
What is a Custom Tab?
A Custom Tab is nothing more than a page dedicated to something on your FanPage. It is an HTML website page, it can be part of your website, it can be part of any other website. It can be literally anything that can be created on the Web. It can also be linked to from anywhere – think about that.
If you are looking to drive traffic to a FanPage – why have the traffic land on your Wall? Your Wall will look like most others. People will not know what you want them to do. They will get lost – and leave. If you send them directly to a Custom Tab it will be obvious what you want them to do. They will sign up for something, view a video, like your page, buy your item, whatever is on that page.
Custom Tabs are now your Lifeline on Facebook – Start using them!
Will they continue to work?
With Facebook Fanpages changing to the Timeline layout on March 30th people are asking about the Welcome Tabs they have created.
What is a Welcome Tab?
A welcome tab is what a non-fan sees when they first visit your page. They often have some enticing text or a video that requests the visitor to click Like and get something in exchange. Then once the visitor clicks Like the offered item is revealed. They are sometimes referred to as Reveal Tabs.
Once your FanPage is converted to Timeline there is no way to have someone land anywhere except the Wall – making the Welcome or Reveal tabs not show.
There is a way around this!
Although a new visitor will land on the Timeline (wall) if the visitor arrives via a link or ad somewhere you can direct where they land. Welcome Tabs are actually Custom Tabs and the content is still available through the Icon menu under your Cover image (the new large graphic).
Use the Facebook Advertising (yes this was their goal). Facebook offers a Pay Per Click advertising platform that businesses use to drive traffic to their Fanpages. Drive that traffic to your existing Welcome Tab! Your content is still there and works just like before. The offer has not changed – just the access point.
When linking to your Fanpage from your website – link to the Welcome Tab.
The new Icon area on your page has just become invaluable real estate – are you using it?