Business Marketing

Internet Marketing: Get More with Less Effort

Getting More Mileage Out Of Your Efforts

People often ask, “What do you do once you created your content?”  Creating content and posting to your Blog/Website is just the beginning of a whole process.  After publishing the content people need to know you have posted your next words of wisdom or helpful article.  Here is the process that I use to get traffic to my new content.

After publishing my new article I copy the link to that post directly.  I go to HelloTxt.com which I have preset up to connect to all my other Social Media Sites.  I create a short update and paste the link into the provided box.  Then hit UpDate.  This populates my entire network of Social Sites with my new status update and the link to my new content.  Now all my Friends/Followers  simply click a link and get to my new information.

This is very simple in concept – but it does take some setting up.  However once it is set up then using the “system” is very easy.  Let’s take a look at Hellotxt.com –

Traditional Business Marketing - HelloTxt.com

As you can see HelloTxt connects Continue reading

Niche Marketing: Where the Gold Can Be Found

Simple Steps to Success in Niche Marketing

  1. Niche Marketing BusinessDefine your niche and there needs.
  2. Talk the language of your niche
  3. “Hang out” where your niche is on the Internet
  4. Create Content targeted towards your niche
  5. Post content on the Internet and link it to your services, products, website
  6. Be consistent and as your content grows so will your traffic

Here is an in depth explanation of a few of these steps.

Step 3

Discover where your niche market likes to socialize on the Internet and then join those sites.  This is important since it will do no good to be somewhere that your target market never goes.  Example: my niche is Small Business Owners so I use LinkedIn, FaceBook, and Twitter.  Every industry has social sites on the Internet.

Continue reading

Internet Marketing: Take Your Business to the Next level

Take Advantage of Free Marketing Opportunities

Learn how to make the Internet Work FOR you – Add Online Advertising/ Marketing and watch your visitor numbers explode.

Here are some forms of Online Marketing that you can do yourself – or have a professional do for you. You do need a website first!Internet Marketing

  • Directory Listings – many are free and some are paid
  • Search Engine Optimization – On-Sight and Off-Sight
  • Paid link from a high traffic relevant site
  • Blogging
  • Micro Blogs – Twitter
  • Video Marketing
  • Article Marketing
  • Social Media Profiles
  • Micro Sites – HubPages, Squidoo

For more training on  Online Marketing

Blogging for Business: Does It Really Work?

Most business owners do not understand the power of a Blog.

In fact most do not even know what a Blog is.  A Blog is an interactive website that is focused on one topic.  It can be any topic but do not mix topics.  The more focused your Blog is the more loyal your readers will be and the easier it will be to attract the readers that you want.

Blogging For ClientsThe power of a Blog is in its ability to attract and interact with potential clients and current customers.  Blogging software today is very easy to use and many interactive components can be easily added. Interactive components are things that draw your readers to either respond or contribute in some way, or allows you to directly interact with them.  Here are some examples:

  • Commenting
  • Creating Polls
  • Widgets that interact with Social Sites
  • Online Community Building
  • Forums
  • Videos
  • Podcasting
  • Testimonial Sharing

Most people that read a Blog are looking for information.  It is your job as the business owner to be able to provide the information they seek.  By making your Blog easy to use, easy to find things on, and easy to interact with, you are building trust Continue reading

LinkedIn Profile: Pimped-Out Profile Brings More Business

Get Noticed On LinkedIn

LinkedIn has added Applications to help your profile stand out in the crowd – why not use them? I am taking advantage of them on my profile – Dotty Scott

Social Site for Business: LinkedINWhen you are signed into your LinkedIn Profile there is a navigation box on the left hand side. The bottom option says “Applications”. Clicking it will take you to a page that lists the available applications you can add to your profile.

I am using the WordPress App to link my blog to my LinkedIn Profile. This pulls the last 5 blog posts into my LinkedIn profile so people can read excerpts from my posts then click to go to my blog for more of the post. Linkedin supports WordPress through the WordPress Application and TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal and more through the BlogLink Application.

Do you have a professional PowerPoint presentation for your business? Are you an Artist that would like to display a portfolio? There is an App for embedding a PowerPoint Presentation, Word Documant, or PDF file into your Profile. It is called SlideShare Presentations.

Google Presentation is another Application that will link any Google App presentation you have for your business into your LinkedIN Profile. It can:

  • Showcase a recent talk or presentation
  • Display a visual portfolio of your professional accomplishments.
  • Introduce yourself to recruiters and professional contacts viewing your profile

Are you reading any really great business books? Share them with Reading List by Amazon.

Would you like to create a Poll to gather data for a business presentation? Add the application called Polls.

There are 10 different business related applications that LinkedIN provides to create a really professional and very unique profile that can greatly benefit the exposure your business gets from the Internet. By not taking advantage of these free tools you are letting your competition get ahead of your business. Who wants to do that?

Social Media plays a huge role with your online marketing.

Learn how to use LinkedIn…