Blogging For Business

Blogging for Business: Does It Really Work?

Most business owners do not understand the power of a Blog.

In fact most do not even know what a Blog is.  A Blog is an interactive website that is focused on one topic.  It can be any topic but do not mix topics.  The more focused your Blog is the more loyal your readers will be and the easier it will be to attract the readers that you want.

Blogging For ClientsThe power of a Blog is in its ability to attract and interact with potential clients and current customers.  Blogging software today is very easy to use and many interactive components can be easily added. Interactive components are things that draw your readers to either respond or contribute in some way, or allows you to directly interact with them.  Here are some examples:

  • Commenting
  • Creating Polls
  • Widgets that interact with Social Sites
  • Online Community Building
  • Forums
  • Videos
  • Podcasting
  • Testimonial Sharing

Most people that read a Blog are looking for information.  It is your job as the business owner to be able to provide the information they seek.  By making your Blog easy to use, easy to find things on, and easy to interact with, you are building trust Continue reading