Social Media Marketing for Businesses
Social Media Marketing for Traditional Businesses
Step by Step and Data Visualization
An Infographic tells the viewer information on a process, graphical data, or anything that can be put into an image.
Why use Infographics?
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
- 40% of people will respond better to visual information than plain text. (Source: Zabisco)
- On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
- Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
- Articles with images get 94% more total views
People like images, they digest information in graphics quicker, and they like the SHARE images. Are you loosing out on this type of Social Engagement?
It is likely that you do not own or know how to use Photoshop (huge learning curve) ~ so here are a few alternatives that you can explore.
- Visual.ly ~ Visually is a one-stop shop for the creation of data visualizations and infographics, bringing together Marketing Gurus, Data Nerds and Design Junkies based on shared interests.
- Infogr.am ~ Gives you templates to add your data to, then download or share the created Infographic
- Easel.ly ~ Theme based web app for creating Infographics, and visualizing your data
- Piktochart ~ Theme based WYSWYG editor to create your own Infographics. They have a free and paid level.
These websites all allow you to create a graphic based upon your data and input using the layout they provide. This removes the need to create your own layout or to hire someone to create the layout for you. They all have limitations but overall they are a great solution to hiring it done to use in Social Media.
Basic Photo Editing just got Easier!
Most Business Owners do not need the power of a program like Photoshop (nor do they need the learning curve)!
However it is nice to be able to do basic photo editing – mostly adding text to images.
Google Photo Editor is easy to use!
Google Photo editor has Continue reading →
Creating Attractive Quotes The EASY way!
You could use a program like Photoshop and futz away 30-60 min creating the perfect quote/image combination ~ or you could do it in 1 min or less using a fun tool!
Quozio is a website that does 1 thing – match quotes to background images and fonts. You input your quote and the person that said it. They add an image and a cool font for you. Don’t like the image ~ feel free to choose another one. Currently there are 38 to choose from. They very from images to colored textures. It is my hope they will allow us to upload our own images some day. Currently that is not offered.
Your final Quote Creation can be Pinned on Pinterest, Shared on Facebook, or emailed to yourself and used on your own website or blog. If you create a free account they can also be saved for future use.
Easy Steps to Creating Your Quote
Quozio is a fun, free website so go forth and create some amazing quotes to use in your Social Media and Website!
YouTube One Channel now has a Responsive Design
What does THAT mean?
YouTube introduced One Channel last week. With the upgraded look (still optional) your Channel will look and act the same across multiple devices.
New YouTube Channel Art
Here is the template YouTube provided for creating your new Channel Art:
There are some very important things to note about this template. The Red area in the middle of the template is where your information that you want to have seen on ALL devices goes. The Max width of this area is 1280 px wide by 350 px tall. This is all that will been viewed on a mobile phone. The additional Pink area is the added width provided for Tablets. The additional Green area is the maximum Continue reading →
Changes as of March 6th 2013
Last Wednesday Google released their new look. At first I was irritated by the need to redo all my branding images in Google Plus. Then I realized (thanks to Chris Lang) that the image is not usable across all types of devices – from Smart Phones to large Desktops and TV’s. It is really quite ingenious ~ but very difficult to get your image perfect on all devices. When I recreated mine I had to make some sacrifices to get everything to view at least close to my desired result. I have all the details in the Infographic below.
Here was my thinking while I created this image:
- Since the top 3rd of the image will not be seen by people using a desktop computer unless they scroll; I left the bottom on my logo showing so it would be obvious there is something to scroll up to see.
- The Mobile area (upper left part pf image) shows most of my Ask Dotty logo while the profile logo overlays part of it when displayed on my Smart Phone. I sized it so people would see most of it but not all ~ if I went smaller then I lost the ability for part of it to show on desktops.
- The Tablet portion (middle 3rd) has the largest sacrifice ~ my image gets covered up by the profile logo on the ipad (and assumably other tablets)
- The Hovercard (part that shows when someone hovers over your name) shows the entire image.
The dimensions are 2120 px wide by 1192 px tall. You will find people saying that you do not have to use an image that big – just keep those proportions. If you use a smaller graphic your image will get pixalated and look bad on some devices. Use the max size mentioned above for the best results.
This infographic is for Google Plus Pages ~ Personal profiles display differently
Google Reviews ~ Both Business and Personal
When business owners think about Google Reviews they are thinking about getting them for their business. Do you realize that Google creates a Places page for each Reviewer? How can you use this to your advantage in your business? Ever wonder what your Places page looks like? What can it do for you?
Where to find your Places Page
If you have not given any reviews in Google you will not have one. My first challenge to you is to go and review some of your favorite businesses! For everyone else you can find your personal Places pages by clicking the link in your personal profile. To find the link go to:
- Your Google + account
- Click on Profile (icons on the left)
- Click on your About tab (second one over)
- Scroll down until you see Local
- Click on the link that shows the number of Reviews you have given
Your Personal Places Page
Your personal Places page will Continue reading →
Twitter: Who is Following you?
With Twitter it can be hard to know who actually Followed you back after you Followed them.
Why should you care?
Twitter cares! People that look at your Twitter numbers (potential clients?) care. If you are following way Continue reading →
What is Social Search?
Search engines are starting to use Social Media as an indicator of the value of your content, and the influence of you as an author. Here is an article that goes into Social Search.
What Are SEO Social Indicators? (via http://best-seo-software-reviews.com)
Google and Bing have both, in recent months, stated that they use social indicators to help them judge the quality of a website. In short, the more attention that your website attracts on sites like Facebook, Google +1, Twitter, and other social media websites, the more benefit you will gain in your…
Is Social Search Important?
I personally feel that Social Search will overtake all other forms of SEO in the upcoming year. It will be the most important part of an SEO campaign, although not the only part. People that refuse to use Social Media will see their search ranking fall – and there will be little they can do about it without fully participating.
- Google +
- Adding Milestones to Timeline
- Public FanPage
- Google Places
- Local Search