SEO for Businesses

Search engine optimization techniques that traditional businesses can utilize

The Future of Search

Where is Search headed?


Would it help your business if you had a “heads-up” on the future of Google Search?  Would you start now preparing for what is rolling out in the next year?  I would (am).
It is called Google Carousel – and it is live for local restaurant and theater searches now.  Here is a screen shot of the new look.
GoogleCarasol1-600

Some important things to notice: Continue reading

10 SEO Tips for Small Business Owners

Search Engine Optimization that YOU can do!

As a Small Business owner you cannot afford to hire out all your website optimization. Website optimization is an ongoing process that requires attention every single month – and better yet every single week.  These 10 tips below are within your power to do – and come highly recommended for you.


10 SEO Tips for Startups

If you want your startups website to show a clear and steady improvement in its search index position on the organic results in Google and other search engines, just consistently apply the following ten tips; they will guarantee you noticeable success without too much hassle. 1. Cater to a Niche You…

 


Google Ranking: How Does Google Rank My Website?

All business owners want the answer to these questions~

How will my website get ranked in the Search Engines?

or

I want better Search Engine Placement ~ How can I get it?

Google Ranking

How to get your website ranked well.

The truth is Google (and the other search engines) closely guard how they rank sites.  Experts are constantly testing algorithm changes to try to guess what the changes are and how it effects websites.  Google is now putting generalities onto their blog to educate more people on how to  create quality websites instead of gaming the system.  Although the guidelines are general ~ they can be applied with common sense to get better website search rankings.  Here are a few resent announcements from Google on how they are ranking websites.

  • Google is more likely to pick text right out of the content of the site instead of using meta data or header information for search ranking descriptions.  Taking the time to optimize page content will pay off in better rankings compared to optimizing meta or behind the scenes data.
  • Google indicated they are starting to deprecate the use of ranking anchor text for inbound links.  This means that spending money for specific inbound link text is not a good place to invest.  Inbound links are still important to have but the anchor text (what the link reads) is not going to have an effect moving forward.
  • Google has added “new signals” to Continue reading

Keyword Research for Blogging

Keyword ResearchHow To Keyword: Find the Right Keywords

Finding Keywords is a very common question from my clients.  There really is an easy method if you are willing to learn it – Google Adwords Keyword Tool

Process to find Search Words

  1. Go to the tool and enter in your main topic for the post.
  2. See if that keyword has low competition and has high local search volume.
  3. If it does that is a good keyword – if not look at the related keywords in the provided list and find one that meets the criteria.
  4. Also choose 2-3 related keywords to use as supporting keywords in your post.
  5. The Main keyword goes at the front of the Title, in the H2 tag (first sentance) and in the first sentance of the post bolded.  It is also good to end with that keyword.
  6. The supporting Keywords are used in the Sub Headers for the post as well as body text.

Example: Finding the right Keywords and Search Words

Keyword Research – use this post as a basic example. The keyword I looked up was Keyword Research – It was Medium competition with 110,000 Local Monthly Searches.  From the related keywords I chose How To Keyword – Low competition and 1,000,000 Local Monthly Searches, and Search Words – Low Competition with 368,000 Local Monthly Searches.

By using this method your posts will be optimized and your Keyword Reseach is not hard.  For a video demonstration of this process join Ask Dotty.

Local Search for Traditional Businesses

This video was done with the Portland Oregon ~ Vancouver Washington area in mind. There are websites for any large metropolitan area – you will just need to do a search for local directories in your area to apply this strategy.

To get more information on Local Search…

Search Engine Optimization Guarantees

What To Avoid When Choosing An SEO Company

Search Engine Optimization

Here Comes A Sucker!

Search Engine Optimization (SEO) is a growing business industry. Website owners are realizing that they need help to get their websites ranked well for buying keyword phrases. But what do they look for in a search engine optimization company? They are getting emails promising #1 ranking in Google. Every website owner wants the coveted #1 spot – but not all can have it. In fact there is only one company that will get the #1 spot – that is the facts not a guarantee.

Watch Out For the #1 Spot in Google Promise

Any company that will promise you the #1 spot in Google should not be considered as a contender for your SEO business. Google controls the process for ranking sites – not your SEO company. Even if you make it to the first page of the search results, Google can change how they are ranking sites tomorrow and your site could suddenly be buried several pages into the results. Another problem with this promise is the quality of the keywords that you are ranking for. You can be in the number 1 spot of Google but if no one is looking for that keyword phrase – who cares? You will not be getting any clicks from traffic that does not exist. If you are approached with a #1 ranking in Google – RUN!

A legitimate SEO company will sit down with you and plan out an online strategy with realistic goals and expectations. They will perform keyword research to discover what the buying keyword phrases for your industry are and give you a realistic expectation of how you will be ranking for these keywords. Often times you will discover that ranking really high for a less popular keyword phrase will give you better qualified traffic that is ready to buy – not looky-loos.

There is no magic SEO formula

– if you are told there is then the company is not legitimate. The world of Search Engine Optimization is always changing. As more information on how people search becomes available to the search engines like Google they then change how they rank sites. The ultimate goal of a search engine is to deliver the most accurate and closest result for the user. The happier the searcher the better the search engine has achieved its goal. As the website owner it is your job to make your website relevant to what your customers are looking for. All of these things are changing and flexing – SEO is never static and it has no magic bullet.
Quality SEO companies will evaluate your website, do keyword research, give you a realistic plan and strategy, and help you follow through with the plan. They will also provide progress reports and make adjustments to the plan as needed. SEO is a long term strategy not a short term fix.

Search Engine Optimization training…

Search Engine Optimization

What does Organic SEO really mean?

search engine optimizationOrganic search engine optimization does not mean chemical free. It simply means search engine rankings that are not paid for by a Pay Per Click program of any kind. It is referring to “free” traffic. “Free” is a loose term – this is traffic that has been earned not bought. Earned by hard work and learning what to include in a website and how to include it.

There are 2 main categories of Search Engine Optimization – On-site and Off-site. Onsite is anything actually done to your website and offsite are all the efforts made outside of your actual website. There are so many different methods of obtaining Search Engine Placement – and the first page is the main goal. Above the middle of the first page is where the “gold” is at – here are some ideas to get your site listed and ranked highly in Google and the other search engines.

Onsite Search Engine Optimization Basics for any Website

  • Research a list of keywords that are relevant to your target market – and use them throughout your text.
  • Use titles and subtitles that contain your keywords
  • Create links that contain your keywords – called archer text.
  • Make sure your Meta data (keywords and description) is filled out. I am always surprised how many websites do not contain any meta tags.
  • Make sure the title of your website is keyword rich
  • Use images and make sure the titles and alt tags of your images have keywords. It is useless to call your image 001 or any other number that is irrelevant to your keyword list. Many Content Management Systems take the name of the image file and create alt text automatically.
  • The fist paragraph needs to contain your keywords – and they need to be in the first part of the sentence to get optimal weight.
  • Your web pages need to use the Header Tag system. Think of header tags as an outline. H1 is at the top and H6 is last. H1 has way more importance to a search engine than an H6. There can only be 1 H1 per page and the heading order needs to be ascending.
  • Internal linking on your website is important for SEO and user friendliness.
  • Create content that other websites want to link to so they can share the wisdom with their readers too.
  • Include a Blog on your company site if at all possible.

Offsite Search Engine Optimization Basics for any Websitecreating backlinks

  • Get your site listed in as many Online Directories as possible with dmoz.org as the first directory submission you make. Many directories are free, some require a link exchange and many are paid.
  • Build back links by commenting on other blogs, exchanging links with other sites, and creating profiles on Social Sites.
  • Create a Google Profile and fill it out as completely as possible.
  • Get your Google Business Listing and submit your business to Google Maps.
  • Create your FaceBook, Twitter, LinkedIn, and BizNik accounts and fill out the profiles completely and make sure your websites are listed.
  • Create deep-links into your site. Do not always link to the home page but link to interior pages whenever possible.
  • Use Squidoo, HubPages, and Articles to get more content out into the hands of your readers and to create more back links. Linking through a website as a link chain is also useful. An example of this is to create a HubPage. Make a Tweet that links to the HubPage and link the HubPage to your website. An article at EZine Articles can link to a Squidoo page that then links to your website.
  • Use Social Bookmarking sites like Digg, StumbleUpon, and del.icio.us
  • Create Press Releases
  • Use Forum Signatures to create backlinks.
  • Create Videos related to your business and post them on Video sharing sites like YouTube.

The number of off-site ideas out there are only limited by your imagination. Be creative. The above lists are a great place to start. If any of the ideas presented above are a mystery to you then consider joining the training side of this site.  Get your hand held while you are learning the whole process of Search Engine Optimization and website marketing.

Bing: Local Search for Local Businesses

Claim Your Local Listing in Bing

Local Search: Get listed in BingMicrosoft’s new search engine – Bing – is a great tool for local businesses.  The new search engine focuses on local search – what could be better for a traditional business? There is a process to claim your business and get it listed on Bing.  Go to Bing and sign in with your Windows Live ID, or register to get a Windows Live ID.  (Windows Live is like Google Profile for Google – every business needs a Windows Live account).  Enter your business information then locate the business.  You will either be given a listing to claim or given the option to create a listing.  Then simply follow the steps and fill out the form as completely as possible.  A few tips:

  • Try to leave nothing blank
  • You can enter up to 6 listing categories – don’t stop at 1
  • Photo loader does not seem to work at the time of this writing – be sure to go back later and upload photos – they claim to allow up to 10.  Include a logo, image of yourself, and images of your business

Windows Live also has the option to submit a sitemap and use the Web Master Tools.  These are highly suggested – if they are too technical then get your webmaster to help.  The link to the Web Master Tools is here.

Go through the process of authenticating your website (up load an xml file onto your server or add meta data) then you can submit the site map and see what pages are indexed and other data that will help to get your site ranked well.  Also make sure your robots.txt file does not block Bing from crawling your site.

These things are important for getting your website indexed well in Bing.  If they are too technical then get in touch with your Web Master and it will be easy for them.

For more education on Search Engine Optimization…

Learn Internet Marketing