Branding for Businesses

Personal and Business Branding for Online Marketing for Traditional Businesses

Personal Brand

Why is Personal Branding important?

If you are a business owner or an employee ~ personal branding is important because people buy from people they like, know, and trust.  A Personal Brand is just as important as a business brand, especially if you are in sales!

Vizify as a Personal Branding Tool

Vizify is a very simple website that creates a pictorial bio of you.  Then you can link to the profile and embed it in your email.  It allows you to upload images, sync with social media accounts, enter your location, add links, and enter text.

Personal Branding Vizify

Dotty’s Vizify page

The Vizify pages can be customized to your colors and you can add (or not add) specific modules.  This gives you the flexibility to include just what you are wanting to include.  Some of the modules are are interactive like the Locations allows you to enter all your previous locations and a plane flys around the map showing your location history. (You do NOT have to use this feature).  The Foursquare module shows a breakdown of your Checkins.

I have used:

Personal Brand Email Signature

Dotty’s Email Signature

  • Links area to link to all the other Online Profiles and websites that I have on the Internet
  • Photo module several times to upload awards, logos, and images of myself with important people in my field
  • Foursquare
  • Quotes to enter in some of my favorite sayings
  • Experience
  • Factoids

Once you have your profile built out (took me about 30 min total) you can share it on Social Media sites and embed it into your email signature.  Here is how it shows up in my email:

Personal Branding is the same as your Personal Reputation.  Online is it a way to build trust, credibility, a following, and to make sales.  It is part of what will set you apart from your competition.  Be the leader in your industry with your Personal Branding and Vizify will help!

Add a link to your Vizify page in the comments below.




YouTube One Channel

YouTube One Channel now has a Responsive Design

What does THAT mean?

YouTube introduced One Channel last week.  With the upgraded look (still optional) your Channel will look and act the same across multiple devices.

New YouTube Channel Art

Here is the template YouTube provided for creating your new Channel Art:

One Channel Template

There are some very important things to note about this template.  The Red area in the middle of the template is where your information that you want to have seen on ALL devices goes.  The Max width of this area is 1280 px wide by 350 px tall.  This is all that will been viewed on a mobile phone.  The additional Pink area is the added width provided for Tablets.  The additional Green area is the maximum Continue reading

New Google Cover Images

Changes as of March 6th 2013

Last Wednesday Google released their new look. At first I was irritated by the need to redo all my branding images in Google Plus.  Then I realized (thanks to Chris Lang) that the image is not usable across all types of devices – from Smart Phones to large Desktops and TV’s.  It is really quite ingenious ~ but very difficult to get your image perfect on all devices.  When I recreated mine I had to make some sacrifices to get everything to view at least close to my desired result.  I have all the details in the Infographic below.

Here was my thinking while I created this image:

  • Since the top 3rd of the image will not be seen by people using a desktop computer unless they scroll; I left the bottom on my logo showing so it would be obvious there is something to scroll up to see.
  • The Mobile area (upper left part pf image) shows most of my Ask Dotty logo while the profile logo overlays part of it when displayed on my Smart Phone.  I sized it so people would see most of it but not all ~ if I went smaller then I lost the ability for part of it to show on desktops.
  • The Tablet portion (middle 3rd) has the largest sacrifice ~ my image gets covered up by the profile logo on the ipad (and assumably other tablets)
  • The Hovercard (part that shows when someone hovers over your name) shows the entire image.

The dimensions are 2120 px wide by 1192 px tall.  You will find people saying that you do not have to use an image that big – just keep those proportions.  If you use a smaller graphic your image will get pixalated and look bad on some devices.  Use the max size mentioned above for the best results.


This infographic is for Google Plus Pages ~ Personal profiles display differently

New Google Cover Images

URL Shorteners: Are They Helping?

Pros and Cons of URL Shorteners

URL shorteners are used in Online Marketing regularly ~ and have been for years.  They allow business owners to track how many people clicked a specific link.  They can provide statistical information on your websites traffic and the performance of a marketing campaign.

URL Shorteners for Users

There are many negative Continue reading

Gravatar: You Need One

Easy Branding Tip

Learn how to get your own Gravatar for spreading your brand around the Internet.

More Branding for Small Businesses…

Branding: 1 Very Simple Method

Spread Your Logo/Brand Across the Internet – For Free!

There is a very easy way to get your logo/brand recognized in your niche, and the method takes about 5 min and zero dollars.  Want to know what it is?

gravatar branding made simpleGravatars! – Globally recognized avatars.  Simply go to the website and register your email and upload a photo.  Most blogs in use today will recognize the Gravatar when commenting.  This is how your image/logo/brand can show every time you make a comment on other peoples blogs.  It is important to use the same image that you have used on your website, blog, and social media sites.  People will start to connect you with your brand as it gets spread across all the sites that you are actively involved in commenting and adding value.

Very simple – will you actually go and get yours set up?

Show me your Gravatar in the comments for this post.

For more Internet Marketing Strategies…