Blogging for Businesses

Learn blogging methods that traditional businesses can utilize

WordPress Plugin Conflicts

WordPress plugins are not all equal

Some cause sever conflicts with your site, others cause minor problems with other plugins.  Here is a list of plugins that have been found to cause problems.  Feel free to add your findings to the list as well.

[listly id=”6j8″ layout=”full”]

Content Curation: Blog Content

Blog Content: How to find Content for your Blog

Blog ContentFinding content for your blog is not hard ~ it can come from your knowledge or someone else’s knowledge.  The best source is your knowledge.  Listen to the questions your clients ask you.  Answer these questions in a blog post.  If one person has a question you can assume your other potential clients also have the question.  The more you can get answered about your products or services the more qualified the leads your blog creates will be.  The easier they will be to convert into sales.

I Do Not Have Time to Write a Blog Post

I hear this a great deal.  Adding content to your website or blog does take time.  I think of it as time spent on marketing.  If you are really pressed for time you can sprinkle in content from other people’s knowledge on your blog.  There are many sources you can find for other people’s content.  Here are a few: Continue reading

Blogging Tool: Post to Twitter

WP to Twitter Plugin

Blogging AutomationThis is a plugin that I use on all my blogs.  It will automatically post your content to Twitter when you create a new blog post.  It is very configurable: allows for custom messages, and trackable links.  This is a plugin that will work without thought (once configured) or will work even better if purpose is put into each Tweet.

Automation for Blogging

There are so many aspects to a successful blog.  Adding automation whenever possible will make your blogging life easier and run smoother.  This is on automation tool that is worth using.  It is also one of the few that actually work reliably.  The plugin can be found in the WordPress plugin repository and requires some configuring with the Twitter API.  It is well documented so it is not too hard to set up – as always I am available if you want help with the setup.

Blogging: You Can Do It!

What is a Blog?

Blogging is really not that hard.  A blog is simply a type of website that is easy to use for the non technical person.  It makes it easy to get your message out to the world without hiring a website designer to create it.  Blog software is free and available on the Internet.  Here are a few recommended blog sites:Blogging

  • WordPress
  • Blogger
  • Movable Type
  • Many More

How to Blog

Blogging is a process of finding a topic then creating the post.  I find my topics by listening to the questions that customers ask.  If a few of my customers are asking the same question then there must be more people out there with the same question.

A blog post is born…

Keyword Research for Blogging

Keyword ResearchHow To Keyword: Find the Right Keywords

Finding Keywords is a very common question from my clients.  There really is an easy method if you are willing to learn it – Google Adwords Keyword Tool

Process to find Search Words

  1. Go to the tool and enter in your main topic for the post.
  2. See if that keyword has low competition and has high local search volume.
  3. If it does that is a good keyword – if not look at the related keywords in the provided list and find one that meets the criteria.
  4. Also choose 2-3 related keywords to use as supporting keywords in your post.
  5. The Main keyword goes at the front of the Title, in the H2 tag (first sentance) and in the first sentance of the post bolded.  It is also good to end with that keyword.
  6. The supporting Keywords are used in the Sub Headers for the post as well as body text.

Example: Finding the right Keywords and Search Words

Keyword Research – use this post as a basic example. The keyword I looked up was Keyword Research – It was Medium competition with 110,000 Local Monthly Searches.  From the related keywords I chose How To Keyword – Low competition and 1,000,000 Local Monthly Searches, and Search Words – Low Competition with 368,000 Local Monthly Searches.

By using this method your posts will be optimized and your Keyword Reseach is not hard.  For a video demonstration of this process join Ask Dotty.

Blogging: A Business Blog with Purpose

How to Blog

How To Blog - Business BloggingBusiness owners hear that they need to Blog ~ but have no clue How to Blog! They think it is:

  • Hard
  • Technically Challenging
  • Complicated
  • Time Consuming
  • “I am not a writer” is heard often
  • ________________ Insert any other complaint

Business Blogging: Blog with Purpose

There are many reasons Continue reading

Blogging Strategies for Traditional Businesses

Businesses Benefit from Blogging

marketing Your BusinessBlogging has moved from the Geek world into main stream Internet Marketing.  Everyone is jumping on the band wagon – Traditional Businesses, Government Entities, Musicians, Moms, Non-Profits – you get the idea.  Why not integrate this huge marketing advantage into your business and marketing plan?

Blogging – Creating your Plan

Many just don’t know where to start.  The whole idea is overwhelming and way outside of their comfort zone and knowledge base.  The first step is to create a plan for your blogging efforts and map out your ideas for your blog.  Many companies skip this step and find that they get lost, the blog looses focus, and ultimately they go back to creating a plan or they fail.    Your plan needs to define what your end goals for the blog are: do you want to provide customer support, provide pre-sale information, provide general information, provide samples of your service/product, the range of how you can use a blog is unlimited, but the main goal needs to be planned.  Mapping your ideas for the  blog once the main goal is established provides a written map to keep the authors on track.  This can be in the form of  setting the main navigation and the main categories up ahead of publishing the blog.  This will keep control of your main keywords and if all posts must fit within certain categories it will ensure that all authors stay on track.

Hosted Blogs (free blogs)

There are several ways to start blogging – they range from free to inexpensive.  Here are some free places to set up a Blog:

Any of these blogging platforms are free to use – they all have slightly different features and benefits.  Using one of these services will allow the business to “test the waters” before really jumping in.  This will allow the business to see if they like blogging, if it will work for them, and find the right employee to undertake the task. These platforms are often referred too as “Hosted Blogs”.  This means that the blogging company provides the blogging platform for free and also provides hosting for free.  The main drawbacks in a system like these are limitations set by the hosting provider (can not monetize, limited plugins, limited themes, can not customise theme, etc).  These limitations may not be a problem at first but as the blog grows they can become a huge issue. The second drawback is the url for your blog.  Generally you cannot have the domain that you are wanting – they will be something like www.your company name.wordprss.com  To get a custom domain you will need to purchase that separately.  The advantage to these types of blogs are the cost is free.  There is no risk involved. Once the business decides blogging is for them then it is suggested that the blog is moved to a self- hosted environment – this can be done without loosing the previous content.

Self Hosted Blogging Platforms

  • WordPress
  • Moveable Type
  • Type Pad
  • Joomla
  • Druple

Self hosting simply means that you are buying the hosting and the domain name for your blog.  This cost is determined by the hosting company you choose to use.  My costs are about $80.00 per year.  I am sure there are slightly cheaper hosting options and I know there are hosting options that are more expensive.  The advantages to a self-hosted blog are many.  You have complete control over what the blog looks like and what content can be included.  There are many more plugins that are available for use and thousands of themes. (Plugins are programs that are written to perform a specific task.  They are easy to install and have been created and shared by web programmers world wide.  They can add very specific functionality to your blog.)  Also the main code for the blog platform is available to be customized and changed.  This is something that you would need to have a “Techie” do or hire a web designer.  Again this would have a cost attached but the advantage is the blog will have your same business look for marketing purposes and it can have whatever functionality your business requires.  You will notice that some of the same companies are listed  – these blogging platforms can be either hosted or self-hosted; the company provides both options.  In the case of WordPress the free version is a www.WordPress.com and the self-hosted version can be found at www.WordPress.org.

Increased Sales and Customer RetentionMarketing reasons for Blogging

Blogging can great impact your online marketing success.  Here are some of the reasons for implementing a Blogging Marketing Strategy:

  • Increased Branding Exposure
  • Better Organic Placement in the Search Engines
  • Wider Variety of  Keywords for Optimal Search Engine Placement (SEO)
  • Blogs Interact with Social Media Sites
  • Blogs Start and Continue Conversations with Your Business Target Market
  • Place Your Company as the Expert in Your Field

Let’s take a look at these Marketing Strategies more in depth.

Increased Branding Exposure

Building trust and loyalty on the Internet is the key to your website success.  Having your Blog branded the same as your Website and other Marketing Materials is crucial for building that trust.  Your brand will become more well known as you build your blog and it becomes successful.

Better Organic Placement in the Search Engines

Organic search engine placement is the ultimate goal for all websites.  Without Organic Placement your website will not be getting much exposure and very few visitors.  Organic Search Engine Placement is simply having the search engine find your site and place it high in the results when someone types in some of your keywords.  This is the Gold!  This is free search engine placement and what companies pay huge dollars every year to achieve.  Having and using a blog will help your company achieve good search engine placement without going to an SEO (Search Engine Optimization) company to have them get your site ranked high.  Ultimately this one fact can save your business thousands of dollars every year.

Wider Variety of  Keywords for Optimal Search Engine Placement

It is hard to know what every person that is looking for your services will type into the search engines to find you or your competitors. By having a Blog you are automatically creating more keywords with every post.  The content is changing and growing in volume and this automatically gives the search engine spiders more to index and therefore more to return to a potential customer when they are searching.  You can believe that your competitor will be found more often if they have a blog – so why not your company be the one in your local industry to get the competitive advantage and start blogging?

Blogs Interact with Social Media Sites

Internet MarketingYour blog will become the hub for all your social media efforts.  Social Media are sites that large groups of people gather and share items of common interest.  They range from general interests like Twitter, Facebook, and MySpace to specific interests like LinkedIN (for business professionals), Ning sites (there is a Ning site for most niches) and other industry specific sites.  These sites are interactive and all allow a profile of your business to be posted.  All allow images, bios, and links while some will allow very interactive modules to be used.  Most blogging platforms have text widgets (plugins) where code can be pasted into your blog.  These can be used to connect whatever Social Marketing your business is doing back to your blog.  This is a great way to drive traffic as well as get more exposure in the search engines.  Social Media site profiles get ranked by the search engines and as long as they are linked to your blog and company sites then your company is also getting more search engine exposure.

Blogs Start and Continue Conversations with Your Business Target Market

Blogs allow for commenting.  By writing articles that invite comments your company will start in interact directly with potential customers.  A good practice to adopt is to respond to every comment that is allowed on the blog.  Comments can be set for moderation – meaning they need to be approved before getting published to the company blog.  I always suggest this is how comments are handled – your business is in control of the commenting this way.  This filters out the spam comments that will be received.  When approving comments do not delete a comment just because you do not like what is says or is not positive towards your business.  Look at this as an opportunity to positively address a customers concern (others likely have the same concern) and get the conversation heading to a positive resolution.  This shows customers that your company cares and will take an active part in customer service.  Comments are also a great place to find subject matter for another post or article.  They help  your business understand where confusion is and how to market more effectively by being more clear in your message.

Place Your Company as the Expert in Your Field

Becoming the expert in your field is an ultimate goal of any blog.  When a potential customer types a request into the search engine and they see your sites coming up multiple times it really sets your company apart form the crowd.  If you are the expert it builds trust and makes getting the sale easier.  It can also shorten the sales process greatly.  By growing your blog, posting often, and creating great content your business will start to get known as the company to go to first.  There are only positive reasons for becoming the industry expert – and two of them are increased sales and increased customer retention – both things that any business needs to focus on in order to grow and succeed.

Blogging is becoming an essential part of any businesses success online.  It is a huge undertaking but also  has huge rewards if done correctly.  The Marketing Traditional Businesses blog is here for educating business owners about blogging and other online marketing strategies.  For more specific step-by-step instruction feel free to check out the training section.

Blogging for Business: Does It Really Work?

Most business owners do not understand the power of a Blog.

In fact most do not even know what a Blog is.  A Blog is an interactive website that is focused on one topic.  It can be any topic but do not mix topics.  The more focused your Blog is the more loyal your readers will be and the easier it will be to attract the readers that you want.

Blogging For ClientsThe power of a Blog is in its ability to attract and interact with potential clients and current customers.  Blogging software today is very easy to use and many interactive components can be easily added. Interactive components are things that draw your readers to either respond or contribute in some way, or allows you to directly interact with them.  Here are some examples:

  • Commenting
  • Creating Polls
  • Widgets that interact with Social Sites
  • Online Community Building
  • Forums
  • Videos
  • Podcasting
  • Testimonial Sharing

Most people that read a Blog are looking for information.  It is your job as the business owner to be able to provide the information they seek.  By making your Blog easy to use, easy to find things on, and easy to interact with, you are building trust Continue reading