New Google Cover Images

Changes as of March 6th 2013

Last Wednesday Google released their new look. At first I was irritated by the need to redo all my branding images in Google Plus.  Then I realized (thanks to Chris Lang) that the image is not usable across all types of devices – from Smart Phones to large Desktops and TV’s.  It is really quite ingenious ~ but very difficult to get your image perfect on all devices.  When I recreated mine I had to make some sacrifices to get everything to view at least close to my desired result.  I have all the details in the Infographic below.

Here was my thinking while I created this image:

  • Since the top 3rd of the image will not be seen by people using a desktop computer unless they scroll; I left the bottom on my logo showing so it would be obvious there is something to scroll up to see.
  • The Mobile area (upper left part pf image) shows most of my Ask Dotty logo while the profile logo overlays part of it when displayed on my Smart Phone.  I sized it so people would see most of it but not all ~ if I went smaller then I lost the ability for part of it to show on desktops.
  • The Tablet portion (middle 3rd) has the largest sacrifice ~ my image gets covered up by the profile logo on the ipad (and assumably other tablets)
  • The Hovercard (part that shows when someone hovers over your name) shows the entire image.

The dimensions are 2120 px wide by 1192 px tall.  You will find people saying that you do not have to use an image that big – just keep those proportions.  If you use a smaller graphic your image will get pixalated and look bad on some devices.  Use the max size mentioned above for the best results.

 

This infographic is for Google Plus Pages ~ Personal profiles display differently

New Google Cover Images

Google Reviews: Company Reviews

Google Reviews ~ Both Business and Personal

When business owners think about Google Reviews they are thinking about getting them for their business.  Do you realize that Google creates a Places page for each Reviewer?  How can you use this to your advantage in your business?  Ever wonder what your Places page looks like?  What can it do for you?

Where to find your Places Page

Google ReviewsIf you have not given any reviews in Google you will not have one.  My first challenge to you is to go and review some of your favorite businesses!  For everyone else you can find your personal Places pages by clicking the link in your personal profile.  To find the link go to:

  1. Your Google + account
  2. Click on Profile (icons on the left)
  3. Click on your About tab (second one over)
  4. Scroll down until you see Local
  5. Click on the link that shows the number of Reviews you have given

Your Personal Places Page

Your personal Places page will Continue reading

Content Curation: Blog Content

Blog Content: How to find Content for your Blog

Blog ContentFinding content for your blog is not hard ~ it can come from your knowledge or someone else’s knowledge.  The best source is your knowledge.  Listen to the questions your clients ask you.  Answer these questions in a blog post.  If one person has a question you can assume your other potential clients also have the question.  The more you can get answered about your products or services the more qualified the leads your blog creates will be.  The easier they will be to convert into sales.

I Do Not Have Time to Write a Blog Post

I hear this a great deal.  Adding content to your website or blog does take time.  I think of it as time spent on marketing.  If you are really pressed for time you can sprinkle in content from other people’s knowledge on your blog.  There are many sources you can find for other people’s content.  Here are a few: Continue reading

URL Shorteners: Are They Helping?

Pros and Cons of URL Shorteners

URL shorteners are used in Online Marketing regularly ~ and have been for years.  They allow business owners to track how many people clicked a specific link.  They can provide statistical information on your websites traffic and the performance of a marketing campaign.

URL Shorteners for Users

There are many negative Continue reading

What can Social Media do for you?

Business Owners get frustrated with Social Media

Then they give up and say “It just does not work for me.”  Many business owners do not realize all the benefits that are very hard to measure – that are working for them.  Social Media is not a “get more traffic over night” solution.  It is for building your brand, gaining a voice, gaining trust, and getting known.  Here is an article that goes into this topic a little deeper.


The Importance of Having a Gleaming Social Networking Presence

In a world of social media noise, business owners and marketers have to be on top of social media updates to avoid getting lost in the shuffle! Here are five easy ways in which updating social media profiles can be a huge benefit for your company. Community – Social media gives small businesses the…

Continue reading

Pinning to Pinterest

Pinterest basics: How to add your Images or Graphics into Pinterest

Pinterest Pinning

By Dotty

Are you Marketing your Why?

This is a VERY interesting take on marketing.  Distinguish your company by marketing your Why before the benefits of the product or service.  This is an 18 minute video – well worth the watch!

People do business with companies that have the same beliefs and values.

Social Networks

Social Media for Business

VerticalResponse polled their clients to get an idea of how business owners are using Social Media and how much they are spending on Social Media.  The infographic below was created by them and displays the data they gathered.

I would personally be interested in having them do this again in a year – I predict the Social Networks in use will greatly change.  There current data shows that 90% are using Facebook, 70% are using Twitter, and only 4% use LinkedIn, 3% post to Google+, and 2% pin on Pinterest.

I predict Facebook will loose its Kingdom since Continue reading

To Follow or Be Followed!

Twitter: Who is Following you?

TweepDash Who is Following you back?

TweepDash Who is Following you back?

With Twitter it can be hard to know who actually Followed you back after you Followed them.

Why should you care?

Twitter cares! People that look at your Twitter numbers (potential clients?) care.  If you are following way Continue reading