Looking at these charts, there is nothing that I am willing to give up in 2023. I will invest more money into search engine optimization to increase the Internet section of my business. In past years, it usually came in at 20%. Last year I invested in SEO and can see that investment has paid off, with 35% of my income from the internet. This is a worthwhile investment to carry into 2023.
Networking and referrals make up 50% of my income. Looking at the Networking chart, the two groups I am active in – WPN and ITTL are worth maintaining. I have already dropped the others, but they keep working for me.
I am currently analyzing how I spend my time each day and have discovered I am heavy on networking. I won’t be adding any more based on this information.
I enjoy speaking, so I will continue that marketing avenue and plan to grow it for 2023.