Dotty Scott
Welcome, everyone. This is Hello Hump Day, and today we have Raksha Joshi with us. I am so excited to learn how she has gone from being a corporate America diva, to being a self-employed person. I’m going to go ahead and read her bio for the people that don’t know her. Raksha has over 30 years of experience in corporate America, serving as project manager and efficiency strategist, where she maximized departmental productivity to increase profitability. I mean, everybody wants to increase profitability, right? She has also owned and operated multiple businesses during this time. She is the CEO and founder of Raksha Josi Consulting LLC, which serves entrepreneurs with the guidance and structure to create and sustain (we love sustain) successful lives and businesses. She is often referred to as a life and business architect, as she knows firsthand the importance of creating balance and harmony in all areas of life. Her favorite quote is, “It’s not where you start. It’s where you end.” by Zig Ziglar. That is a powerful quote Raksha. Welcome.

Raksha Joshi
Thank you. Thank you. I’m so glad to be here. Dotty.

Dotty Scott
We are super excited to have you here. So can you tell us? You started with corporate America? So like, how did you start your career What all brought you there and just kind of tell us your journey.

Raksha Joshi
I was a homemaker for the longest time – the kids went back to school, and it was time for me to do something productive. So I’d always volunteered in the PTA and the local functions that were going on, you know, with kids’s activities and stuff. One thing I realized early on, is I’m very good at getting things organized and getting things done.

Dotty Scott
That is a super, super power.

Raksha Joshi
Right? Who else would have it but a mom. So that was how I started, I started working with a major airline. I started off as a customer service representative, and then the journey took me to becoming a trainer and a manager of a department. I started developing packages for them worldwide, and I noticed that I had a gift to work well under pressure.

Dotty Scott
That is a gift. A lot of people don’t have that.

Raksha Joshi
Yeah. So I, I had a really good mentor there who developed those skills with me, and I was able to take them into other areas of my life. Then I transitioned to work in the hospitality industry still, but more of like a hotel base, and I was able to grow with them, as well. Basically how I started was there was a lot of efficiency issues that I could notice right from the beginning when I joined them – coming from a well-structured company, to one that was hospitality – a lot of your day-to-day impacted the results. So I started looking at what could we improve. What can we provide our customers with, that would make their journey easier?

Dotty Scott
So you started looking at it from the end users perspective?

Raksha Joshi
Exactly, and that’s where I went into saying customer services: The lifeline. If sales is the bloodline, customer service is the lifeline.

Dotty Scott
That makes sense.

Raksha Joshi
Because you need sales, you need people to serve, right? So how can these two talk? Because if one speaks English, the other one speaks French, how do you get them to communicate? So I went to my manager at that time, and I said, “Hey, I have an idea. What if we have a dedicated team that focused just on doing this? Just on creating any miscommunication between and really getting to the core of what concerns our customers have, and how can we fulfill them, and impact our bottom line in a positive manner?” And I was blessed that she actually listened to me, and she said, “You know what? Go pick yourself a group of three, and let’s put it together.” She gave me a month to put it together, and I had it together in a week, because I already knew who I wanted to work with.

Dotty Scott
Yay for you.

Raksha Joshi
That’s really how it started. After that, it’s all history. You know, it was just one thing after another. My department became the hub of all company information. We had resorts and hotels in over 28 states, so we now had a centralized place. I mean, you have to laugh at this, because when I joined them, and since I have 30 years of experience, plus, you might be able to relate to this: The company is still had a filing room where physical files are kept.

Dotty Scott
Okay?

Raksha Joshi
We were able to create that into a digital thing. We actually brought them into the 21st century.

Dotty Scott
Some people go kicking and screaming.

Raksha Joshi
I had some of that, but when they saw the bottom line and how it impacted, and how it impacted customer satisfaction, it was a no-brainer. Then before I knew it, it kind of dominoed, because now they wanted to duplicate it in other areas.

Dotty Scott
If I hear you, right, you are like the queen of taking a business, and all of those people that use all of the lingo and everything, that’s common in the business that us consumers don’t even know what they’re talking about, and putting it together with the consumer, who is the lifeblood, you say, of a business – because without a consumer, you don’t have a business. You managed to somehow figure out how to marry those two together. So that the company benefits.

Raksha Joshi
Absolutely. And the consumer benefits…

Dotty Scott
…and the consumer benefits. So you did this for for a large hotel firm?

Raksha Joshi
Yes.

Dotty Scott
And in your bio, you said that you had, you know, some businesses going on the side and whatnot. How did you carry that over to you to your own businesses?

Raksha Joshi
Well, seeing what was happening in the big picture, I was now able to bring it to home and see how can I change something here, or what is missing. What is missing that myself as a small business owner can provide, so that I’m not in competition with the corporates, but I mean, sensing what they already have?

Dotty Scott
Hmm, that’s an interesting thought.

Raksha Joshi
So it’s like you can see it’s like the big corporate hotel chains. meeting your Airbnb kind of thing.

Dotty Scott
Right? A very good example. Yes.

Raksha Joshi
Because there are certain things a big corporation even if it wants to, can’t provide. Just because they don’t have the manpower. Or financially it’s not feasible, or it doesn’t work.

Dotty Scott
It’s not in their business model.

Raksha Joshi
And for a small business, it does work because that is all they want to focus on.

Dotty Scott
Okay.

Raksha Joshi
So I’m always looking like even in my own business right now. One of the things I’m always listening for, and looking for, and asking people to identify for me – because I live in the business; I don’t always identify a need, but asking for feedback. What can be improved? What can be done? And for me, it’s providing the resources: The systems that are available to big corporations to small businesses in bite-sized pieces.

Dotty Scott
So that’s what the Raksha Joshi Consulting does, it provides resources or system?

Raksha Joshi
My consulting is really to take a bird’s eye view of your business, and see areas that might be missing, and not come to you in one go and say, “Hey, you need a complete renovation,” but to come to you and say, “If you added this here, or that there or removed this, you will see the difference, it will make.”

Dotty Scott
Small little bites.

Raksha Joshi
Small little bites, that’s all. I also realized small businesses and entrepreneurs don’t have the budget of big corporations.

Dotty Scott
No.

Raksha Joshi
So it has to be affordable, and it has to be simple because we all don’t have an MBA in business. Most of us – that’s one of my biggest things is we have – there’s all three types of people, that start a business. You’ve got the busy bee, who knows the work, who knows the bottom line – all they’re happy doing is doing the work. Then you’ve got the manager who just wants to keep everything neat and tidy in its little compartments, and make sure that things don’t get backed up. Then you have the visionary who just sees this glorified business that they want. They see like, the horizon, but they have no idea how they’re going to get there.

Dotty Scott
And everybody comes in with one of those pieces.

Raksha Joshi
Yeah. So that’s where I come in, and I’ll step in and work with you one-on-one, or in a group setting – whatever you prefer, whatever environment that works for you. My goal is really to take off the blinders. Not to make you wrong, not to say you don’t know how to do this or that because God, I don’t know everything, but just to say, “Be open to it. Be open to looking at it from another angle.” Because you never went into a business, Dotty, to say, “I want to make less than what I made ay my nine-to-five job.

Dotty Scott
Well, I would hope not.

Raksha Joshi
You hope not, but unfortunately, there are some people that do that, you know, over 1800 people open up a new business on a daily basis. Yes, and out of that, 60% fail in the first year. So my thing was okay, why are 60% failing? I one of the things one research showed was it’s not having the training, the resources, or the other education that’s needed to run a business.

Dotty Scott
Right? They come in with a skill set of whatever it is that they’re good at.

Raksha Joshi
Exactly. And they think you know, “I can do it.” It’s not until they start their own business that they realize that the work, they just quit did all of the things that are missing in their life.

Dotty Scott
And they have people to do it.

Raksha Joshi
Exactly, but now you are it. You are everything that you need. You’re the janitor, you’re the training and development department. You’re the research department, you’re the sales team, the marketing team, you’re it.

Dotty Scott
And the bookkeeper.

Raksha Joshi
Let’s not even go there. That’s the heart of the business.

Dotty Scott
Yes, it is.

Raksha Joshi
Understanding your finances. That’s what I do. That’s what I focus on, is I take you through that entire journey of building a business, right from conception. I go over all the different types of entities that are out there, you know, your DBA’s your LLC’s, your S-corps. I explain to you the advantages and the disadvantages of them, so you get to choose which one is the right one for you. Right, I don’t give you a accountant’s degree, but I do give you the basic understanding of how to manage your cash flow, and how to not go like this when it’s time to pay your taxes.

Dotty Scott
I remember those days,

Raksha Joshi
Trust me, I do too, in lots of ways. I also help you write your business plan. so that you know exactly what action steps you need to take to get to the next level. And what some of the people that have worked with me have actually said, Dotty, is I have shaved off anywhere between six to 12 months of their business journey, because I gave them the tools to manage it and set it up the right way.

Dotty Scott
You provided a shortcut?

Raksha Joshi
I provided an efficiency that if they use it, and if they apply it, it will save time on their journey to success.

Dotty Scott
Perfect. So how long? How long have you been self-employed? Like in total.

Raksha Joshi
In total? Do you want me to count the parallel between my corporate life and my business life?

Dotty Scott
Yeah.

Raksha Joshi
I would say 20 years.

Dotty Scott
Perfect. So you’ve got experience in everything that self-employed people go through? Which kind of leads me to the next question, which is: What was your biggest challenge? Like what do you find the biggest challenge to being self employed is? What would you say that is?

Raksha Joshi
Being able to harmonize everything that needs to happen. By that, I mean, not just in your business – because you have to understand, you know, you’ve got to be the salesperson in the beginning; you’re the marketer; you’re everything – balancing that with your home life. Because you still have kids, you still have a spouse, or a significant other, and you might be a caregiver for your family in other ways.

Dotty Scott
Yeah.

Raksha Joshi
How do you how do you merge that because when you become a business owner, it’s no longer you go to work nine-to-five, you come home, and now you can focus on your family. Or you have three weeks of vacation time coming up that you can take. As the business owner in the beginning, there is no vacation.

Dotty Scott
Well, there’s certainly no paid vacation, even 20 years down the road.

Raksha Joshi
But if you set yourself up, right, it can be.

Dotty Scott
Yeah.

Raksha Joshi
And that’s, that was a huge missing. When I started doing that – you have to keep in mind I was still married at that point – I had a spouse that took some of that responsibility off of me. Being single now, and doing everything myself, it’s a totally different game. You know, I have to manage to take care of everything. What I’m realizing is, is finding that harmony, because it’s like orchestrating. You have to know which instrument to call in when, and when to let go. The biggest thing that has helped me, I would say, is embracing change.

Dotty Scott
Really? Can you expand on that a little bit? People hate change.

Raksha Joshi
People do they hate change. But the thing is, we change the moment we wake up. We’re changing beings, right? We’re evolving all the time. So we don’t realize that change that happens to us physically on a daily basis, but we see the change that happens outwardly, you know, like there’s a system upgrade. There’s a new process, a new product on the market that’s replacing your product. How do you pivot? It’s always being two steps ahead of what’s coming down the road. It’s not always easy. I’m not saying it’s easy,

Dotty Scott
Right, because you have to know what is coming down the road to be…

Raksha Joshi
And it might not be what you want. I mean, just think about in the pandemic, right?Overnight, you were told to work from home. Many corporations, they were like this with it, because they wanted people coming in. But now they realize that was the best thing that ever happened.

Dotty Scott
Hmm. I hear and I don’t know if it’s true, and I don’t know if there’s any way to quantify it, but I hear that larger corporations, even like city and government agencies and whatnot, are being more efficient by having people work from home, than having come into the office.

Raksha Joshi
Absolutely. There are reasons that people don’t call out as often.

Dotty Scott
And they’re not standing by the watercooler talking.

Raksha Joshi
Exactly.]

Dotty Scott
So-to-speak.

Raksha Joshi
There’s no missed days of work; there’s no downtime, because they’re not taking the breaks that they would normally take. They’re not popping into somebody else’s office to catch up on what happened over the weekend, and before they know it, it’s lunchtime again.

So a lot of those things are happening. Also, the big corporations don’t have that same insurance liability, managing equipment – all of that. They’ve saved a bunch by doing that. We have benefited, because we don’t have to dress up every morning to go to work, you know – an hour there – an hour back – rush our kids off somewhere else.

Dotty Scott
The commute – all of that stuff.

Raksha Joshi
Yeah.

Dotty Scott
So for somebodywho is thinking about becoming self-employed, maybe because of the pandemic, maybe because they’ve been laid off, or maybe they just want to change. You know, they’ve got some awesome skill, and they want to go ahead and be self- employed. Is there a piece of advice you would give them?

Raksha Joshi
Talk it out with somebody who is not a friend, or a relative.

Dotty Scott
That is good advice.

Raksha Joshi
Go to some networking events. Listen to what other people are doing. There’s some amazing podcasts out there that you can listen to. Listen to your gut. Find out what it’s going to take to run a business. Are you really cut out for it? It’s easy to get frustrated over something and say, “You know what, I’m going to do this for myself, forget about it, I quit.” It’s a totally different ballgame when you go out there, and this is what I meant when I earlier mentioned about people failing because they don’t have the education or the resources or even somebody to guide them on how to run a business. There is a lot more involved than just putting it out there because you are going to have to get people to come back. I know people say if you build it, people will come. I haven’t really seen that.

Dotty Scott
I haven’t seen it either. I’ve helped a lot of startups with their websites and whatnot. And they do, they have that impression, “I’m going to get a website. And that’s the end of the journey.” It’s really just the beginning.

Raksha Joshi
Yeah. I am one of those people.

Dotty Scott
Oh, are you?

Raksha Joshi
Yeah, I thought I knew what I needed on the website. I thought I knew exactly how to manage it – and this is going a few years back. I soon realized I didn’t. I walked over to the corporate department. In my corporaation, we had the IT department. I walked out into there, and I had a good relationship with the director there. I just sat down. and I’m like, “I have made a blunder. I don’t know what I’m doing.”

Luckily, she listened to me, but honestly, it can be fun; it can be good. It is a roller coaster. You definitely want people that are going to cheer you on, but you also want those people that are going to be honest with you. Who will tell you this isn’t the right time, or literally show you, “If you do this, you can get here quicker.”

The reason I said don’t talk to a family member or a friend is, hey already know you; they already have a listening of you, and that’s where they’re going to come from; but if you talk to somebody who doesn’t – who knows you, but who isn’t invested in yo – you will get a much more honest answer.

Dotty Scott
Yes, and sometimes family members are hesitant to be honest when you really need it.

Raksha Joshi
Yes.

Dotty Scott
Yeah, that brutal honesty. We have three people watching. They’ve been typing and I’ve been responding a little bit. So if any of you, Kathy, Andrea, Rita, have a specific question you want me to ask Raksha, go ahead and put it in the comments, and I will get that asked. We have about five minutes or so left. Is there, Raksha, ss there anything else that you would like to leave our audience with? Advice? Anything?

Raksha Joshi
My advice to them is, like I said, you know I’m not saying come to me, of course: Come to me because I want you to come to me.

Dotty Scott
You’re an awesome person.

Raksha Joshi
I am. I will admit that. It’s my new affirmation. I say that to myself in the mirror every day, “I’m an awesome person.”

Dotty Scott
Well, I’ll send you this recording, and you can play it every day There you go.

Raksha Joshi
I don’t do that, but yeah, I would say, really, if you’re, even if you’re in a business, and you’ve been there for a while, and you haven’t made the progress you thought you wanted to, or you thought you would have made by now, reach out to a professional. Somebody who coaches businesses, somebody who consults businesses. Of course, I’ll put my contact information in the chat for people to reach out to me. When you speak to them, be honest.

Dotty Scott
Yeah.

Raksha Joshi
Don’t pretend to be further along than you really are because then they can’t help you.

Dotty Scott
Kathy has a question. She says, “When someone first approaches you, what’s your first step with them?

Raksha Joshi
I want to listen to them. I want them to tell me why they approached me, because something made them approach me. In that, usually, I can help them, because that’s what I’m there for. I’m there to help my clients get where they need to get.

Dotty Scott
Yes.

Raksha Joshi
Right. So I can’t do that if I’m just telling you what I can do. I can only get there if I’m listening to where you want to go.

Dotty Scott
And find out what they need.

Raksha Joshi
Exactly.

Dotty Scott
Kathy says, “Very good. Thank you.”

Raksha Joshi
She’s welcome. She can reach out to me anytime.

Dotty Scott
You and Kathy, might actually have some synergy with your business plan stuff, so you should reach out to her. You guys need to talk to each other.

Raksha Joshi
Definitely, definitely.

Dotty Scott
Well, we just have a few minutes left. I just want to thank you so much. You have given us so much great advice. One last question from Andrea. She says “Raksha, who was your ideal client? And what situation would lead you to them?:” So one last question.

Raksha Joshi
Who is my ideal client? Somebody who’s been in business for five years or less, and are not seeing the traction that they want to see. What was the second part of the question?

Dotty Scott
What situation would lead you to them?

Raksha Joshi
What situation would lead me to them? That’s a very good question. I don’t see situations – I see opportunities. So even if they just need somebody to speak to – if they reach out to me – I would definitely be there for them. The situation I would say is the one that I’m in right now speaking with you, on your group, exposing me to other people, letting them know what I do. Honestly, that’s what I’m here for. I’m here to empower entrepreneurs get to the next level. In their success, lies my success.

Dotty Scott
Awesome. Well you have been a wonderful guest to interview. I thank you so much. Stay tuned for next week, we will be interviewing Miss Trish Carr from WPN (Women’s Prosperity Network) and we’re gonna find out what her journey was like while she became self-employed. So stay tuned for next week, and thank you so much Raksha. We will put all of your contact information in the comments on this video when it gets posted into Business Divas. People can reach out to you from that.

Raksha Joshi
Absolutely. Thank you, everybody.

Dotty Scott
Have an awesome Hump Day. And I sincerely hope that you are halfway to your week’s goals today.

Raksha Joshi
Absolutely.Thank you so much, Dotty.

Dotty Scott
You’re welcome. Bye bye

Transcribed by https://otter.ai