google

Social Networks

Social Media for Business

VerticalResponse polled their clients to get an idea of how business owners are using Social Media and how much they are spending on Social Media.  The infographic below was created by them and displays the data they gathered.

I would personally be interested in having them do this again in a year – I predict the Social Networks in use will greatly change.  There current data shows that 90% are using Facebook, 70% are using Twitter, and only 4% use LinkedIn, 3% post to Google+, and 2% pin on Pinterest.

I predict Facebook will loose its Kingdom since Continue reading

Google Ranking: How Does Google Rank My Website?

All business owners want the answer to these questions~

How will my website get ranked in the Search Engines?

or

I want better Search Engine Placement ~ How can I get it?

Google Ranking

How to get your website ranked well.

The truth is Google (and the other search engines) closely guard how they rank sites.  Experts are constantly testing algorithm changes to try to guess what the changes are and how it effects websites.  Google is now putting generalities onto their blog to educate more people on how to  create quality websites instead of gaming the system.  Although the guidelines are general ~ they can be applied with common sense to get better website search rankings.  Here are a few resent announcements from Google on how they are ranking websites.

  • Google is more likely to pick text right out of the content of the site instead of using meta data or header information for search ranking descriptions.  Taking the time to optimize page content will pay off in better rankings compared to optimizing meta or behind the scenes data.
  • Google indicated they are starting to deprecate the use of ranking anchor text for inbound links.  This means that spending money for specific inbound link text is not a good place to invest.  Inbound links are still important to have but the anchor text (what the link reads) is not going to have an effect moving forward.
  • Google has added “new signals” to Continue reading